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ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.
Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.
- Icona Milano
Icona Milano Emotion Allowed
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ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.
Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.
- Icona Milano
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Not convinced
I didn't like this mascara at all. It doesn't paint and separate lashes well. I have been looking for a good waterproof mascara for long, but this is not it. Sorry.
Surprisingly good!
When I first seen the brush on this mascara I was worried the bristles would be too short to superheated my lashes but I was wrong! They separated my lashes beautifully and it really stays out throughout the day. The only thing I found was on my lower lashes there was some smudging but this is common for me as I have quite oily skin around the eyes so I wouldn't hold it against it. Overall really happy with it.
Sleep proof!
Sometimes I’m up very early to travel and I don’t have time to apply makeup so I sleep in mascara. Only one other mascara has been able to make it through the night without smudging and that’s ‘smashbox x rated’ however it’s impossible to get now! This actually worked just as well!! Considering my eyes water and I move a lot in my sleep this mascara does not budge!
Found my holy grail!
I usually use benefit 'they're real', which I really enjoy. I have quite long lashes so never went for a lengthing one before. This is amazing, it is so light going on and seems less prone to clumpy &spidery lashes. I feel I'm easily able to separate while I apply. It really is lengthening! It dries to a fully waterproof finish and hasn't budged in six hours of wear. So impressed and will be repurchasing!
Good enough
Before I start, I have to mention I have naturally long and full lashes, so for me any mascara would do. This one is nice, but not impressive, good for everyday use, or for an all natural look. Also, I'm not a big fan of waterproof mascaras, it's a pain to get it off, takes too long and I still have the feeling there's still some left over.
Water connon proof
I used this product the same day as i tried the studio 10 setting spray, and let me tell you I am glad I did, this mascara did not budge when i found myself dripping wet from the mist. This product has become my everyday mascara in place of my clinique which i have been using for years.
Very Good
This mascara was very good at separating and lengthing lashes . My only issue is it's very hard to get off, even with eye makeup remover.
Good product
It's not a mascara for volume but it doesn't run down your face it's totally waterproof.
